Live Webinar - June 23, 2026 4:00pm IST
The Future of B2B Growth: Why ABM, AI & Revenue Execution Are Replacing Traditional Lead Generation
June 23, 2026 · 4:00 PM IST · Live on Zoho Webinar
Hosted by
What You'll Take Away
Five things you'll walk out knowing
Where traditional lead gen breaks down
MQL-obsessed funnels have a structural problem in healthcare: pipeline leaks before it ever hits the billing stage. This session identifies exactly where that happens.
How ABM works in healthcare B2B
Account targeting, buying signals, multi-touch sequencing, and how each of those plays out when your buyers are US healthcare decision-makers, not a generic B2B audience.
AI in the GTM motion, practically
Specific workflows where AI is cutting research time, tightening ICP targeting, and moving deals faster. No vendor demos, no concept selling.
Revenue execution vs. demand generation
What to track, what to drop, and how to frame marketing output in terms that finance and the C-suite will actually act on.
A growth framework you can use next week
A model for shifting from volume-based outreach to account-focused, AI-assisted execution. Built to be applied immediately, not filed away.
About the Speaker
Som Nathan is a healthcare marketing leader with 17+ years of experience. He specializes in GTM, ABM, revenue execution, and data-driven growth strategies. As Co-Founder & CEO of HealthBound Digital, he helps US healthcare brands grow with smarter marketing.